TOKYO (Reuters) - For Sony Corp's head of video businesses, Kiyoshi Nishitani, Blu-ray's impending victory over Toshiba Corp's HD DVD format is something he has been working at for more than two decades.
Nishitani, a 35-year company veteran, helped develop Sony's Betamax video tape system but the technology lost out in the 1980s to the competing VHS format, supported by JVC and Panasonic maker Matsushita Electric Industrial Co Ltd.
This time around, however, Nishitani, 57, and other company executives have made certain Sony joined hands with Matsushita and many other global electronics makers.
They also tied up the majority of Hollywood film studios, laying siege to Toshiba's HD DVD camp, whose short list of supporters include Microsoft Corp.
The reward for his employer may include the salvation of its loss-making PlayStation 3 game console, although it may now face a battle for supremacy with other Blu-ray backers including Matsushita....